A customer orders your food three times in a month. They know your name, they like what you make, and they will probably order again next week. But they will do it through the same app they used the first time — because that is where they found you, that is where their card is saved, and that is where the habit lives. You paid a platform fee on every one of those orders, and if you want to reach that customer next Tuesday with a new dish, you will pay the platform again to do it.

This is the quiet cost that sits behind the headline commission rate. It is not just the fee on each order — it is the fact that the customer's contact details, ordering history and loyalty all belong to someone else. What follows explains what Daviah does to shift some of that, and where the honest limits of that answer are.

What changes when ordering goes through your own website

On the Website and Members plan, customers can order from your restaurant's own website for pickup, paying by card. The payment goes straight to your own Stripe account — Daviah takes no cut of the money, and you pay Stripe's processing fees directly, the same as any other card transaction you run yourself.

That means the order is placed on a page you control, under your own address, without a platform sitting in between collecting a commission. A customer who orders from your website is ordering from you, not from a marketplace that lists your competitors alongside you.

What Daviah does not confirm: there is no fact stating that your restaurant receives or owns a customer's contact details from orders placed through your Daviah website. The ability to remarket specifically to customers because they placed an order is not something the facts support. If owning that ordering data is the core of what you need, this guide cannot promise it.

Giving customers a reason to leave their email address

Every page of your Daviah website carries a newsletter sign-up box in the footer, on every plan. A customer who visits your site — to look at your menu, check your hours, or place an order — can sign up to hear from you directly. Those addresses are collected into your office, and on the paid plan you can write to those subscribers.

This does not happen automatically. A customer has to choose to sign up, and most will not unless there is a reason to. But it is a real channel: a list of people who visited your site and decided they want to hear from you, which is meaningfully different from a platform's list of people who ordered food through an app.

Every newsletter you send carries a one-click unsubscribe link that requires no login and never expires, so anyone on the list can remove themselves at any point.

Writing to the people on your list

From the office you can send a message to your newsletter subscribers — the people who signed up through the footer of your website. You can also write to all Staff, to selected people, or to the attendees of a specific event. Messages can be written now and scheduled to send at a time you choose, and the system guarantees a message is never sent twice by accident.

This is how you use that direct list: a new dish, a change to your hours, a quiet Tuesday special, a note that online ordering is paused for a private event. The message goes from your office to their inbox, without a platform in the middle.

What Daviah does not do here: a loyalty programme — points, rewards, tiered membership — is not addressed anywhere in the product. If that is what you have in mind, this is not the answer.

What this guide does not cover

The pain of lost customer relationships has two parts. The first is the platform taking a cut of every order — that is addressed in a separate guide on delivery platform costs. The second is never owning the customer's data or habit, which is what this guide is about.

Daviah gives you a direct ordering channel and a newsletter list you build yourself. It does not give you the customer contact data from orders placed through third-party platforms you already use, and it does not let you automatically remarket to customers who placed orders through your Daviah ordering page. Building a loyalty programme is not part of what the product does.

What you are left with is a website that takes orders and lets customers sign up to hear from you — a foundation for a direct relationship, not a complete answer to losing one.

Questions

Does Daviah give me the contact details of customers who order through my website?

No fact in Daviah's product states that a restaurant receives or owns a customer's contact details from orders placed through the online ordering feature. If that data is what you need, this is not something Daviah currently confirms.

How does the newsletter sign-up work?

Every page of your Daviah website has a newsletter sign-up box in the footer. When a visitor enters their address, it is stored in your office. On the Website and Members plan you can write to those subscribers directly from the office. Every message includes a one-click unsubscribe link that requires no login and never expires.

Can I schedule a message so it goes out at a specific time?

Yes. Messages can be written and scheduled to send later from the office. The system guarantees a scheduled message is never sent twice, so a message drafted on a Monday morning can go out on Friday evening without anyone needing to be at a screen.

Who gets the money from a direct order?

Card payments go straight to your own Stripe account. You are the merchant, you pay Stripe's fees directly, and Daviah takes no cut of the order. This is different from a third-party platform that charges a commission on every order.

Does Daviah offer a loyalty programme?

No. A loyalty programme — points, rewards, returning-customer incentives — is not addressed anywhere in the product. If that is the tool you are looking for, Daviah does not currently provide it.

What plan do I need to take orders and send newsletter messages?

Online ordering and the ability to write to newsletter subscribers are both included on the Website and Members plan, which runs month to month at $79.99 a month, or $819.99 a year. There is no contract, and you can start on the free plan to build your site before committing.